1302

76

Mass Media (3-3-0)

An introduction to mass communications, including the functions in society of newspapers, magazines, radio and television. (COMM 1307)

3301

77

Public Relations (3-3-0)

A study of techniques and methods of public relations in promoting the images of organizations, corporations and institutions, both public and private.

3303

Introduction to Advertising (3-3-0)

History, theory and basic techniques of advertising, with special emphasis on the use of media in advertising campaigns and message development for media campaigns.

3311

Writing for the Media (3-3-0)

Study and practice of writing techniques appropriate to print and broadcast media with emphasis on the relevance of these skills to managing media relations.

3312

Writing for Presentation (3-3-0)

This course covers writing for the media employed for presentations in business, industry and the professions. Possible course focuses include videoscripting, speechwriting and writing for slide and multimedia presentations.

3399

Directed Study in Communication

Selected topics in the field; intensive individual study under the guidance of a member of the faculty.