 |
3301
|
|
 |
113
|
Principles of Marketing (3-3-0)
Prerequisites: Junior standing.
Factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution and the determination of marketing objectives within the framework of the marketing system and available markets. |
|
|
|
3302
|
|
Personal Selling (3-3-0)
Prerequisite: Junior standing or instructor approval.
A development of the selling skills knowledge and technique required for effective consumer and industry selling. Emphasis is placed on learning and using prospecting skills, assessing customer needs, building reports, establishing benefit connections, handling objections and closing techniques to build long-term relationships. |
|
|
|
3303
|
|
Business Marketing (3-3-0)
Prerequisite: MKT 3301 or departmental approval.
Industrial or business marketing focuses on those activities that facilitate exchanges of products and services among businesses. Business markets differ from consumer markets in distinct ways that require different marketing practices. This course explores the application of marketing principles such as segmentation, positioning, promotion, distribution, pricing and product development to industrial and business markets. |
|
|
|
3304
|
|
International Marketing (3-3-0)
Prerequisite: MKT 3301.
An examination of the problems, systems, procedures and general environment of international marketing, including differences in cultural and marketing practices among nations. |
|
|
|
3305
|
|
Promotional Strategy
Prerequisite: MKT 3301 or department approval.
An in-depth study of the interrelationships among the elements of the promotional mix: advertising, personal selling, sales promotion and publicity. |
|
|
|
3399
|
|
Directed Study in Marketing
Prerequisite: Approval of department chair and dean.
Selected topics in marketing; intensive individual study under the guidance of a member of the marketing faculty. |
|
|
|
4305
|
|
Consumer Behavior (3-3-0)
Prerequisite: MKT 3301.
Fundamental behavioral concepts applied to understanding consumer behavior. Topics include decision-making, learning, motivation, psychology, culture, and attitude formation as it applies to consumption behaviors. |
|
|
|
4306
|
|
Marketing Research (3-3-0)
Prerequisites: MATH 3309 and MKT 3301 or departmental approval.
Marketing research supports marketing programs by providing information that describes and predicts market behavior. The marketing research process includes problem formulation, research design, data collection, data analysis and report writing. All aspects of marketing research are covered in this course with particular emphasis placed on research designs that will support decision-making. |
|
|
|
4307
|
|
Traffic and Transportation (3-3-0)
Prerequisite: MKT 3301.
The efficient and timely distribution of products requires extensive understanding of modes of transportation, routing, carriers, documentation, warehousing and shipping documentation. This course focuses on the logistics of moving products domestically and internationally. The advantages and disadvantages associated with various modes of transportation and their suitability for the products being shipped are explored. |
|
|
|
4308
|
|
Exporting and Importing (3-3-0)
Prerequisite: MKT 3301 or departmental approval.
Accessing global markets is the focus of this course. Strategies and practices for entering and expanding foreign markets require consideration of cultural, political, business and legal customs. Learning the procedures and marketing practices needed to establish an export/import business is emphasized. |
|
|
|
4309
|
|
Marketing Management and Strategy (3-3-0)
Prerequisites: Nine hours of Marketing or departmental approval.
Covers marketing, planning, strategy and management. A review of basic marketing principles and tools for analyzing marketing problems. The core of the course involves the analysis of cases to develop marketing strategies and plans. |
|
|
|
4380
|
|
Field Experience
For more information and qualifications see Field Experience in the College of Business section of this catalog and/or the department chair for your declared major. |
|
|
|
4390
|
|
|
114
|
Selected Topics in Marketing
Prerequisite: Approval of department chair.
Intensive study of one or more major topics in marketing, especially with respect to a new or emerging area. |
|
|
|
|
|
|
